How wonderful to be given the opportunity to develop an immersive, guest-activated experience for beloved children's retailer American Girl. This new experience is a key element of the Amercian Girl Place located at the famous Water Tower Place in Chicago, IL.

For this project, THD designed the 'Celebration Screen', composed of a 3-dimensional ribbon structure, imaging screens, fiber optics and LED lighting. Additionally, THD worked with American Girl to create a unique and engaging Interactive Kiosk experience whereby a girl's image is digitally captured and revealed on the 'Celebration Screen' via a photo-montage process "Celebrating Girls Yesterday and Today".


Location: Watertower Place, Chicago, IL
Clients: American Girl
Architects: Gensler Architecture, Design & Planning