Cutting edge fashion was the inspiration behind the experiential media concepts installed in two international flagship stores and various US locations for fashion retailer A|X Armani Exchange. The unique media and technology concepts included a two-story motion-activated LED wall, a bezel-less linear 5-screen plasma array and an LED media entry expression.

Each of these concepts deliver Armani Exchange’s brand message via regularly updated digital media inspired by seasonal fashion collections or holiday initiatives. THD’s motion graphics designers produced the multi-format content for each of these locations with the media being delivered to each store location via a centralized FTP site.

 Click here to view a video of this project.


Location: Tokyo, London and US Locations
Clients: A|X Armani Exchange
Architects: Gensler Architecture, Design & Planning