We had a great time implementing this large-scale LED façade for Harrah’s new 56-story tower which premiered in Atlantic City, NJ during a very elaborate July 4th celebration. Working in partnership with Production Resource Group (systems integrator), C-Nario (software) and Philips Color Kinetics (LED) we created one of the world’s largest LED display screens.

THD’s roll in this exciting project was to conceive and produce digital media to play synchronously across all four facades of the new tower, develop 3-D visualizations demonstrating the intent and look of the LED installation and specify the control system and media production guidelines.

This project has been featured in Lighting & Sound America. Please click here to view or print a PDF of the article.

 Click here to view a video of this project.


Location: Atlantic City, NJ
Clients: Harrah's Resort
Architects: Friedmutter Group