Developers are constantly in search of ways to differentiate their properties. With this need in mind THD was asked to design a “world class” light & sound feature that would become the centerpiece for a holiday show. Additionally, we were instructed that whatever we designed should be capable of supporting sponsorship and advertising initiatives.

Our response to this challenge was to design a graceful media sculpture composed of transparent LED and “green” LCD screens who’s graceful curves arc gently above the plaza area. We employed both high and low-resolution imaging technologies in support of bold and grand visual statements while also being capable of delivering branding and informational messaging. Internal and external illumination sources work in conjunction with selected audio compositions played through a site-wide audio system.

The result is a Media Sculpture that is affordable, inspiring and simple to operate and maintain.

 Click here to view a video of this project.